Back to Top


Music & sound take retail to another Level

News Archive

Walkway with arching white trees and colourful flowers

Level Kids plays around with the concept of brand immersion…

Levels Kids is the multi-award winning children’s department store at City Walk Dubai. This is the second instalment of the Level brand in follow up to the now world-renowned Level Shoes based in Dubai Mall – the world’s largest store dedicated to footwear.

The Level Kids store is a truly unique sensorial retail journey that intertwines luxury fashion for kids together with enchanting experiences. Spanning over 10,000sqm of retail space with every floor designed for a specific age group, children from 0 to 12 are fully catered for, not just in terms of clothing, but also with interactive activities to create memorable experiences.

We helped to curate a signature sound for each floor of the store that intertwines the Level brand DNA with the target age group.

We also worked with the store’s creative team to design a bespoke selection of soundscapes that help bring the store journey to life. Whether that’s on the ground floor diving into an underwater world with a submarine; or creating a whimsical, dream-like journey with fairies, colour and blossom in the Enchanted Walk; or a changing selection of soundscapes to bring the store’s seasonal window concepts to life – the result is a ground-breaking fusion of immersive visual concepts, music and sound effects which makes the store experience all the more captivating.