Middle East & North Africa | Retail
DESTINATION SHOPPING IN A MIDDLE EASTERN METROPOLIS
The first ‘super mall’ in Abu Dhabi, Yas Mall showcases around 400 international brands, making it one of the biggest retail centres in the UAE and an attraction for visitors from all over the world.
The mall needed a carefully curated signature sound that was elegant and chic enough to suit its brand, culturally diverse enough to appeal to the mall’s wide international audience, and appropriately paced to support the trading pattern and encourage browsing.
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