TAPPING INTO THE MILLENIAL MINDSET

A bold and forward-thinking new lifestyle brand from the Middle East’s Emaar Hospitality Group, Rove Hotels brings a cosmopolitan and cultured environment to a clientele of globe-roving millennials.

Music Concierge developed an inspiring blend of contemporary tracks with ahead-of-the-curve artists that were apart from the mainstream, yet accessible enough to sound interesting and inviting. Influences from the local music scene were introduced to bring the atmosphere in line with Rove’s ‘pulse of Dubai’ brand identity.

To read the full case study, please email info@musicconcierge.co.uk

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