Europe | Hotel
REDEFINING ICONIC LUXURY
Offering a fresh take on luxury, the Rosewood is a London five-star hotel competing with the likes of Claridge’s and the Connaught.
To capture the affections of a new generation of both high-end guests and Londoners, it needed wow-factor playlists that added theatre to the restaurants and bar. Its music concepts evoke the iconic nature of the hotel, underlining the building’s heritage and the interior design’s ‘it-has-always-been-there’ feel, while making sure it sounds utterly relevant to today. Scarfes Bar is widely respected as having one of the most dynamic atmospheres in London.
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