Asia Pacific | Retail
SETTING A BRAND APART GLOBALLY
A fashion-forward British brand with an age-spanning appeal, Mulberry needed to be relevant to a wide demographic of fashion-conscious daughters and stylish mothers.
Working closely with management and spending extensive time in the stores, Music Concierge designed a concept that brings together hip music pioneers from the past with new ambassadors of innovation from today, to create an on-brand statement of creativity that was rolled out globally.
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