Asia Pacific | Europe | Middle East & North Africa | Retail
REJUVENATING A LEGENDARY FASHION BRAND
With almost two centuries of high-end fashion heritage, Harvey Nichols recently undertook a large-scale brand update.
With not much change in the retail experience over the past decade, the music in stores had become detached from the brand’s ‘fearlessly stylish’ identity. Music Concierge developed ahead-of-the-curve playlists that reflected Harvey Nichol’s passion for distinctive style and distaste for bandwagon fashion, while inspiring the brand’s audience of style-conscious, highly individual professionals.
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