REJUVENATING A LEGENDARY FASHION BRAND

With almost two centuries of high-end fashion heritage, Harvey Nichols recently undertook a large-scale brand update.

With not much change in the retail experience over the past decade, the music in stores had become detached from the brand’s ‘fearlessly stylish’ identity. Music Concierge developed ahead-of-the-curve playlists that reflected Harvey Nichol’s passion for distinctive style and distaste for bandwagon fashion, while inspiring the brand’s audience of style-conscious, highly individual professionals.

To read the full case study, please email info@musicconcierge.co.uk

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