LUXURY HOSPITALITY
Music shaped by Berber hospitality and the drama of the Atlas Mountains.
Part of Virgin Limited Edition, Kasbah Tamadot is Sir Richard Branson’s Moroccan retreat in the High Atlas Mountains. Its name means “soft breeze” in Berber, and the property captures that spirit through a rare combination of stillness, generosity and theatre, from the terraced gardens and mountain views to the warmth of the local team.
A cinematic approach to music and guest experience
We looked for the moments that define the stay: arrival, stillness, dining, conversation and the changing light across the mountains.
Our knowledge of the Virgin Limited Edition approach, combined with our understanding of Arabic and North African musical styles, helped us recognise the opportunity to frame these experiences with a soundtrack that felt cinematic, evocative and closely connected to the landscape. Music gives each setting its own emotional register, from graceful morning calm to atmospheric evening dining, while staying connected to the customs, hospitality and remarkable setting that define Kasbah Tamadot.
A cinematic approach to music and guest experience
We looked for the moments that define the stay: arrival, stillness, dining, conversation and the changing light across the mountains.
Our knowledge of the Virgin Limited Edition approach, combined with our understanding of Arabic and North African musical styles, helped us recognise the opportunity to frame these experiences with a soundtrack that felt cinematic, evocative and closely connected to the landscape. Music gives each setting its own emotional register, from graceful morning calm to atmospheric evening dining, while staying connected to the customs, hospitality and remarkable setting that define Kasbah Tamadot.
CLIENT PERSPECTIVE
“They understood the spirit of Kasbah Tamadot immediately, shaping a music identity that enhances the guest experience while honouring local culture.”
David Redouane AssabbabGeneral Manager, Kasbah Tamadot
Experience is everything. Make your music count.
If you are shaping an environment where atmosphere matters, we'd like to talk.