Find answers to common questions about our music service

Each space needs to feel distinct and part of a coherent whole. We consider the role of the space, the required energy level and whether it should have a more defined musical identity, such as a destination bar compared with a transitional area. We curate background music for each space or zone. The result is a set of soundtracks that work individually and connect into a consistent overall experience.

We start with the brand, understanding its positioning, personality and how it is expressed. From there, we consider the role each space plays in the brand experience and what it needs to convey. This allows us to define a music direction that feels true to the brand and supports how each environment is intended to be experienced.

Once the music direction is defined, our curators build playlists that bring it to life within each space. Tracks are selected for how they feel in that environment and how they contribute to the overall atmosphere. We balance well-known and less familiar music, managing energy and style so the soundtrack remains appropriate, varied and consistently on-brand.

Your brand already expresses itself through design, service and visual identity. We extend this into sound by defining a clear musical language and selecting styles, artists and references that reflect your positioning and feel consistent the wider experience.

Our work draws on a detailed understanding of music across global and local scenes. We combine this with knowledge of how music is used in different markets, allowing us to select styles and artists that feel credible in context for international brands and locally rooted concepts.

We provide background music solutions for every type of property, store or space, as well as ships and trains. Music is delivered through dedicated audio players or a software solution installed on your own PC. Tracks are stored locally to ensure continuous playback if the internet connection drops, while devices remain connected for updates, monitoring and control.

Our audio players range from single-channel devices for one music zone through to multi-channel background music systems capable of delivering music to up to 16 x zones from a single device.

A software option is available for installation on your own PC, providing access to our curated music with no need for additional hardware.

In virtually all cases, yes. Simpler setups are plug-and-play. For more advanced AV systems, including digital audio distribution such as Dante, we work alongside your AV or IT teams to support smooth integration.

Timeframes depend on the scope of the project. Smaller projects can be delivered within a few weeks, while larger or multi-location rollouts might require more detailed planning. Timelines are agreed clearly at the outset to meet your needs.

You will have dedicated contacts within our account management team, providing continuity across both day-to-day queries and wider rollout requirements.

A 24/7 multilingual helpdesk is available should any technical queries arise, ensuring systems continue to operate as expected.

We manage complex, multi-site programmes through detailed planning and coordinated project management, supporting international rollouts across multiple markets and timelines.

Yes. Playback across your estate is actively monitored, with any issues identified and addressed or escalated as required. You can also view music activity in detail, including what is scheduled and what is currently playing in each zone, through the Music Concierge Control App. Additional desktop tools are available for wider oversight and connectivity monitoring.

We regularly work alongside brand, operations, AV and IT teams, as well as external consultants, ensuring music integrates smoothly within wider project and operational frameworks.


Playing music in a commercial environment is public use and requires the appropriate permissions. This applies wherever music supports a customer or guest experience. Licensing ensures the appropriate rights are in place, helps musicians get paid and keeps your business compliant with local regulations.

Two separate licences are typically required for background music. One covers the use of the music source itself, such as stored tracks or a streaming service. The other covers the public performance of music within your space. Both are distinct and both must be in place.

We provide a fully licensed music source for commercial use. This includes the music itself and the way it is delivered to a property. We also report usage and manage the associated royalties as part of our service.

Yes. Businesses are responsible for obtaining public performance licences from the relevant local licensing bodies. These are usually required whenever music is played to the public, whether the source is a curated service such as ours, or music from a radio, a DJ or a live performance.

No. Consumer streaming platforms are licensed for personal use only. Using them in a commercial environment is not compliant and may expose a business to enforcement action.

Once the music direction is established, we curate music for each part of the day. The music is applied through a structured schedule across the trading week. Energy and style shift in line with how each space is used, creating a natural progression from quieter periods to peak trading. Staff do not need to intervene manually. This ensures the perfect atmosphere is always created.

The background music system runs automatically, so there is no requirement for day-to-day management. Music follows the defined schedule, ensuring consistency throughout the day with no reliance on manual input.

Where needed, authorised teams can interact with the background music system through the Music Concierge control app. They can view what is playing, see what is coming next, skip tracks where appropriate, and switch between playlists.

Playlists are regularly updated with new tracks and refined over time by our curators. This keeps the music relevant and engaging for both customers and staff, while allowing your sound to evolve as the space and its requirements develop.

The music can be adjusted to support events, seasonal changes, or one-off requirements, while remaining consistent with the overall music direction.

Music influences how a space is perceived, often in ways that are not immediately obvious. It can make an environment feel more relaxed, more dynamic, or more refined for instance. Over time, this shapes how people experience the brand, how long they stay and how they remember it.

Music is scheduled to follow the rhythm of the trading day, with energy and style shifting automatically at the right moments. This removes the need for manual playlist management. Teams can also make controlled adjustments through the control app when needed.

A clearly defined music direction creates consistency across multiple locations. The programme can reflect local context within that framework and retain the overall identity of the brand.

Generic playlists are designed for broad appeal and can feel predictable or disconnected from the character of a space. Curated music is built around your brand, interiors and the role of each environment. This creates a more distinctive atmosphere and supports a stronger, more consistent guest or customer experience.

A well-designed music programme brings the same rigour as any other element of the guest or customer experience. It keeps music consistent, appropriate and aligned with your brand across every space. It also simplifies what can otherwise be complex to deal with, with specialists managing the detail and maintaining the programme over time.

We work across hospitality, F&B, retail, wellness, workplace and travel, supporting independent brands and global groups. Our experience spans individual properties and venues, retail estates, and complex international portfolios. Within hospitality, we design and supply music for hotels in every region, including five-star, boutique, lifestyle, premium and business-focused properties. Our work covers city hotels, country houses, wellness retreats, beach resorts and global hotel groups. We also work with destination bars, Michelin-starred restaurants, high-end brasseries, and casual dining. Music is developed around the concept, positioning, design and pace of each venue, supporting the atmosphere and commercial performance.

Yes. We work across cruise, aviation and luxury rail, where music needs to support long dwell times, varied settings and a consistent brand experience. Our clients include global airport lounge estates, ocean cruise fleets, luxury yachts, river ships and heritage train experiences. These environments require detailed planning and coordination, informed by our work on large-scale, multi-zone programmes.

Yes. We work with retail brands across international markets, including fashion, fragrance and beauty, accessories, luxury jewellery, automotive, department stores and malls. Our approach combines an understanding of brand positioning, cultural context and retail psychology. We shape music for flagship stores and regional or global retail estates, supporting the customer experience and bringing operational ease and brand consistency across territories and time zones.

Yes. Music Concierge designs and supplies background music for spas, gyms and wellness spaces. Our experience includes multi-location gym and fitness operators, destination spas, clinical settings and wellness retreats. Each programme is tailored to the activity, pace and atmosphere required in the environment.

Yes. We support co-working spaces and corporate headquarters, shaping music to suit the role and use of each area.