JOURNEYS
Defining the music identity for one of cruising's most ambitious brands
Virgin Voyages brings a distinctive cultural heritage to cruising. With roots in a brand that founded one of the most influential record labels in history and launched the Sex Pistols, its guests arrive expecting something inclusive, culturally sharp and free-spirited. Delivering that across the fleet, with more than twenty distinct dining, bar and social spaces on each ship, is a brief of considerable scale. We curate and manage the music throughout the onboard experience.
A sonic identity that works across a fleet
Supporting that creative ambition requires technology that is equally robust.
Multiple Dante audio players run across each ship, with advanced scheduling built around the itinerary of each voyage and our control app giving crew the ability to adjust the atmosphere in selected spaces when needed. Redundant players provide failover protection, while our technology team works directly with Virgin Voyages' IT team to maintain reliable performance across all four ships.
A sonic identity that works across a fleet
Supporting that creative ambition requires technology that is equally robust.
Multiple Dante audio players run across each ship, with advanced scheduling built around the itinerary of each voyage and our control app giving crew the ability to adjust the atmosphere in selected spaces when needed. Redundant players provide failover protection, while our technology team works directly with Virgin Voyages' IT team to maintain reliable performance across all four ships.
CLIENT PERSPECTIVE
“They took the time to understand why we should sound different, carrying that thinking across our spaces onboard. The result: a ship that sounds Virgin.”
Jeremy LarochelleDirector - Music Strategy & Operations, Virgin Voyages
Experience is everything. Make your music count.
If you are shaping an environment where atmosphere matters, we'd like to talk.