PREMIUM RETAIL
Club 21 is one of Southeast Asia’s most influential luxury fashion retailers, known for its carefully curated edit of international designers and an instinct for introducing labels ahead of the wider market.
Founded in Singapore by Christina Ong in 1972, it has spent more than fifty years building that reputation, remaining a trusted authority for an audience with a discerning palate and an eye for elevated design.
Music that reflects the same cultural instinct as the buying
At Club 21, the buying and the edit share a sharp, instinctive read on where culture is heading.
Working closely with Club 21's creative director, we defined a music identity that carries that same sensibility: contemporary, dynamic and often edgy. The in-store music runs consistently across every boutique, and like the brands on the floor, it tends to be somewhere the rest of the world arrives at a little later.
Music that reflects the same cultural instinct as the buying
At Club 21, the buying and the edit share a sharp, instinctive read on where culture is heading.
Working closely with Club 21's creative director, we defined a music identity that carries that same sensibility: contemporary, dynamic and often edgy. The in-store music runs consistently across every boutique, and like the brands on the floor, it tends to be somewhere the rest of the world arrives at a little later.
CLIENT PERSPECTIVE
“They have been an invaluable partner - their expertly curated music reinforces our brand positioning while creating a welcoming, engaging atmosphere for our customers.”
Ash GazhaliCreative Director, Club21
Experience is everything. Make your music count.
If you are shaping an environment where atmosphere matters, we'd like to talk.