WHAT WE DO
OF A PLACE
WHAT WE DO
Music changes how people think, lifts their mood and influences their behaviour. Music Concierge specialises in using background music to create unique atmospheres and distinct brand identities for clients all over the world.
For over 10 years, we’ve been working with some of the most respected global names in hospitality, retail and more, crafting memorable signature playlists that surprise, delight and engage their audiences – and which are rooted in the personality of the brand and the aesthetics of the space.
The right playlist, effectively delivered, is more than just background music; it can have direct bottom-line impact too, encouraging sales, increasing repeat custom, leading people to linger longer and relax more. Every playlist we create is designed to match the target audience’s mindset and the changing rhythms of the space throughout the day.
Our ever-expanding library contains thousands of tracks and we’ve built strong relationships with leading musicians and record labels. Often, we can secure unreleased tracks or tap into new trends before they hit the mainstream.
We also know that only those who truly understand a brand and its market can effectively represent it; that’s why we make sure that whenever possible we spend time on site, learning about the brand, the audience, the space and – importantly – the cultural context (we often spend hours rummaging around local record stores in search of the perfect track).
The result is inspiring soundtracks that carry a sense of belonging to the brand and the place, that enhance an environment by reaching beyond the obvious and into the unexpected. Backed by a bespoke and accessible technical delivery system with global reach, our music helps brands inspire their audience and leave a lasting impression.
The Music Concierge team lives and breathes hotels. We’ve developed hotel music with both boutique retreats and international hospitality groups for over a decade, and we understand that getting the sound of the brand right is as critical as its design and service.
We work with hotels to design signature playlists that communicate their unique brand identity, match the mood appropriate to the specific hotel area, and help turn restaurants and bars into destinations in their own right.
Thanks to our global operations, we have a nuanced understanding of cultural sensitivities (and licensing legislation) across territories and, with an ever-widening knowledge of local genres and music traditions around the world, we develop playlists that nurture an authentic sense of place.
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The right sound selection enhances a store’s atmosphere and emotionally engages its clientele, leading to increased browsing times and demonstrable bottom-line benefits.
Thanks to a technologically advanced delivery system and ongoing 24/7 support, Music Concierge saves staff the responsibility for managing music – bringing consistency and coherence to your soundtrack, no matter whether it’s a single shop or a multi-zone department store.
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BARS & RESTAURANTS
Music Concierge specialises in the use of sound to influence atmosphere, creating a sense of theatre and storytelling that underpins the brand concepts behind the venue. Our tailor-made bar and restaurant music is distinct to each client, but always results in a warm, engaging ambience that can inspire guests popping by for a quick drink to settle in and make a night of it.
Through perfectly pitched playlists, attuned to the rhythms of the day’s trading pattern, Music Concierge helps venues develop unique audio identities that enrich customer experiences – and increase revenue as a result.
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Spa music needs to be seamless, considered and free from cliché: a scratchy panpipe CD isn’t going to cut it. With customers in a serene, semi-conscious state, any incongruous tracks or jarring juxtapositions threaten to bring them back to the stresses of the surface – we make sure the guest’s journey into relaxation remains fluid and uninterrupted.
Music Concierge works with leading spas around the world to develop signature sounds that reflect their design and concept, and which are tailored to suit different zones and treatment types. With extensive experience in crafting imaginative and original music for spas, Music Concierge creates atmospheres that inspire serenity from the point of entering to the moment your guests return to the world.
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Alongside design and ergonomics, sound is instrumental in transforming a lifeless corporate office into a welcoming environment that engages staff, reflects the ethos of the organisation and cultivates a sense of community.
For the new breed of co-working spaces, day-membership hot-desking clubs, and flexible offices, sound is integral to establishing a common culture, and building loyalty among members.
The Music Concierge team draws upon a far-reaching understating of the psychological impact of music – as well as years of experience in matching sounds to spaces and brands – to enhance workspaces of every type.
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That might include the creation of bespoke compilation albums that capture the essence of an establishment with an inspired music selection – spreading brand awareness as promotional items or retail products; the supply of original hold music for phone systems; the development of soundtracks for video content; or the creation of on-demand playlists for special events or circumstances.
We can also supply original compositions, compiling briefs, sourcing composers, overseeing development and securing rights for brand-specific music that can be modified for all customer touchpoints – giving you ownership of unique music that can be deployed as part of your sensory identity on any platform.
And, should you need music-related editorial for use in your online/print marketing or social media, we have journalists on the team who can deliver sparkling, imaginative and brand-attuned copy at the drop of a beat. Just ask.
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