CASE STUDY

Hotel | Middle East & North Africa

VIDA

A NEW HOTEL EXPERIENCE IN THE MIDDLE EAST

A place for the next generation of entrepreneurial minds, new hotel brand Vida is an urban hub for the UAE and beyond.

The brand needed its own signature music identity that distinguished it from the cookie-cutter sound of many hotels in the region.

Sourced from independent record shops across the world, the hotel’s core music DNA is presented in the lobby lounge, with unique identities for its stand-alone F&B concepts to separate them as destinations in their own right.

To read the full case study, please email info@musicconcierge.co.uk

«Back

“MUSIC CONCIERGE BLENDS THE MODERN, FRESH APPROACH OF THE HOTEL BY TUNING INTO GUEST’S INDIVIDUAL NEEDS ENSURING ALL NEEDS AND EXPECTATIONS ARE MET.”

 

Stefan Viard

General Manager