CASE STUDY

Hotel | Middle East & North Africa

Taj Dubai

AN INDIAN ICON ARRIVES IN DUBAI

Taj Hotels’ Middle Eastern venture is an expression of heritage Indian glamour in Dubai.

To stand out from the dense luxury-hotel competition, it needed a soundtrack that preserved its Indian origin but remained in keeping with the fast-paced cosmopolitan glamour of the surrounding city.

Music Concierge compiled a set of playlists designed to weave together the varied facets of Taj’s brand identity, taking cues from tradition to create a stylish and ultra-modern expression of Indian culture.

To read the full case study, please email info@musicconcierge.co.uk

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“I’VE HAD THE PLEASURE OF BEING ABLE TO WORK WITH MUSIC CONCIERGE SINCE 2007 IN FOUR VERY DIFFERENT PROPERTIES AND ALWAYS BEEN DELIGHTED WITH THEIR CREATIVITY AND RESULTS.”

 

Jason Harding,

Area Director & General Manager