Hotel | Middle East & North Africa
AN INDIAN ICON ARRIVES IN DUBAI
Taj Hotels’ Middle Eastern venture is an expression of heritage Indian glamour in Dubai.
To stand out from the dense luxury-hotel competition, it needed a soundtrack that preserved its Indian origin but remained in keeping with the fast-paced cosmopolitan glamour of the surrounding city.
Music Concierge compiled a set of playlists designed to weave together the varied facets of Taj’s brand identity, taking cues from tradition to create a stylish and ultra-modern expression of Indian culture.
To read the full case study, please email email@example.com