CASE STUDY

Europe | Retail | The Americas

Orlebar Brown

USING MUSIC TO SUPPORT SPONTANEOUS SALES

Influenced by the 1960s poolside, designer swim and beachwear brand Orlebar Brown is intrinsically British but international in appeal.

Expanding globally, the brand needed to capture what defines it through music and create a feel-good, holiday-flavoured in-store atmosphere that supported impulse purchasing among its jet-set clientele. Music Concierge’s playlist delivers this, setting the brand apart by taking cues from Riviera style, Ibiza chic and boutique Miami.

To read the full case study, please email info@musicconcierge.co.uk

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MUSIC CONCIERGE CREATED A DELIBERATELY QUIRKY YET JOYFUL SOUND THAT SETS THE BRAND APART.