Europe | Retail | The Americas
USING MUSIC TO SUPPORT SPONTANEOUS SALES
Influenced by the 1960s poolside, designer swim and beachwear brand Orlebar Brown is intrinsically British but international in appeal.
Expanding globally, the brand needed to capture what defines it through music and create a feel-good, holiday-flavoured in-store atmosphere that supported impulse purchasing among its jet-set clientele. Music Concierge’s playlist delivers this, setting the brand apart by taking cues from Riviera style, Ibiza chic and boutique Miami.
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