Since opening its first outlet in 1998, premium-convenience restaurant group Benugo has taken London by storm, providing high-quality food at independent outlets and landmark institutions throughout the capital and beyond.
Working in close collaboration with Benugo HQ, we devised a family of playlists that incorporated client profile, brand personality, time of day and venue location into their music selection, resulting in warm, accessible and invitingly vibrant atmospheres.
Boodles, founded in 1798, is Britain’s leading retailer of luxury, bespoke diamond jewellery, but inconsistent and inappropriate music was disrupting the customer experience.
Music Concierge conducted store visits to understand how the atmosphere could be enhanced, and how the sound of Boodles could be made more distinctive.
The outcome was a music concept that subtly displays the brand’s British heritage, conveys an air of modern elegance and encourages longer and more focused browsing.
Cathay Pacific has a reputation for high levels of comfort and Asian-inflected elegance.
Wanting to change the forgettable, high-gloss atmosphere of conventional airport lounges, the airline enlisted Music Concierge to create engaging soundtracks for the various areas of The Pier – its Ilse Crawford-designed first-class lounge in Hong Kong. These were matched to the daily pattern of lounge use to ensure each evolved in accordance with the needs of Cathay Pacific travellers. The airline is now extending the music concept globally.
Renowned for their exotic and enviable locations and incredible design, COMO Hotels & Resorts needed a worldwide signature sound with subtle local influences woven into the playlists at each hotel.
Experiencing each property first hand, Music Concierge gathered a deep understanding of the COMO ethos. The teams immersed themselves in local music and sought out traditional performances in places such as Bhutan and Bali to add a subtle but compelling sense of place.
D&D London is one of Europe’s leading high-quality restaurant groups, with outlets in London, Leeds, Paris, New York and Tokyo.
The group needed to revitalise some of its older, much-loved restaurants and, having trialled Music Concierge at the highly successful Angelica in Leeds, they commissioned the development of a unique sound that complemented the atmosphere, energy, concept and trading pattern of each restaurant.
Unleashing NYC-inspired comfort-food-and-cocktail concept onto the streets of London, Dirty Bones has won a loyal following with their innovative menus, playful urban attitude and great taste in music.
Music Concierge was brought on to create a sound that took cues from the ‘fabulously filthy’ menu, and translated them into an aural brand personality that naturally connected with the street-savvy millennial audience that Dirty Bones sought to engage.
A firm favourite with London diners, Dishoom offers a flavour of the old 1930s café tradition of Bombay with a brilliant modern twist.
The Dishoom brand is incredibly complex: rooted in history yet of the moment, focused but eclectic. To reflect this unique character, Music Concierge designed a music concept that evokes old Bombay, matches the vibrant design and cuisine and, most importantly, keeps customers coming back.
Dormy House is a luxurious hotel and spa set in a rural Cotswolds idyll.
Its atmosphere has to be highly nuanced to create a warm, cosy, pastoral feel, but with subtle quirky touches to delight the city escapees who make up its audience.
Each nook and cranny required a bespoke approach to its music: light and non-intrusive tone for the fine-dining Garden Room; amenable country-pub ambience for the Potting Shed; and immersive sensory sound design for the award-winning House Spa.
Forty storeys above the streets of London, Duck & Waffle towers over the City, providing an elevated 24-hour dining experience – in every sense of the word…
Music Concierge was brought in to ensure Duck & Waffle maintained its energy and feel-good ambience throughout the 24-hour cycle. Selecting sounds that captured the brand’s youthful, rebellious streak and tapped into the creative energy of up-and-coming East London.
Exclusive and luxurious, The Corinthia’s ESPA Life is a next-generation spa set across four floors in an atmospheric subterranean setting.
The design and concept demanded a unique signature sound that sidestepped spa-music cliché. Music Concierge crafted an ethereal, futuristic soundtrack for all the public areas, giving the whole experience a designer, cocoon-like feel that ensures ESPA Life stand out from its competitors.
When Four Seasons brought renewed freshness and vitality to an iconic Jo’burg landmark – it needed a bespoke music concept to match.
Music Concierge created a uniquely modern Afrocentric sound that captured the electric grittiness of ‘New Johannesburg’ while celebrating the brand’s reputation for supplying the utmost in luxury. The playlist helped establish its themed F&B offerings as much-loved destinations for guests and switched-on local residents.
Approaching its centenary, Perthshire’s prestigious golf and spa estate unveiled a dramatic new look – with music to match.
Gleneagles’ three bars each highlight a different facet of the country house experience, with design and music working in harmony to create an atmosphere that pays tribute to the Scottish estate’s heritage, whilst supporting its modern relevance.
With almost two centuries of high-end fashion heritage, Harvey Nichols recently undertook a large-scale brand update.
With not much change in the retail experience over the past decade, the music in stores had become detached from the brand’s ‘fearlessly stylish’ identity. Music Concierge developed ahead-of-the-curve playlists that reflected Harvey Nichol’s passion for distinctive style and distaste for bandwagon fashion, while inspiring the brand’s audience of style-conscious, highly individual professionals.
Per AQUUM’s Maldives retreat is a luxurious treat for the senses, offering a world-first – an underwater spa.
Per AQUUM commissioned Music Concierge to design and curate bespoke playlists tailored to the mood and rhythm of each of Huvafen Fushi’s F&B areas. The result is a unique, out-of-the-ordinary music experience which perfectly complements the property’s innovative brand positioning.
The Leeu Collection is a new boutique brand offering international guests exceptional accommodation, wine and wellness in South Africa’s Franschoek Valley.
The hotels and restaurants in the Leeu Collection are resplendent with historic detail – the music selection therefore had to be perfectly pitched between the rich heritage of the individual properties and the forward-looking approach of the brand.
A fashion-forward British brand with an age-spanning appeal, Mulberry needed to be relevant to a wide demographic of fashion-conscious daughters and stylish mothers.
Working closely with management and spending extensive time in the stores, Music Concierge designed a concept that brings together hip music pioneers from the past with new ambassadors of innovation from today, to create an on-brand statement of creativity that was rolled out globally.
Influenced by the 1960s poolside, designer swim and beachwear brand Orlebar Brown is intrinsically British but international in appeal.
Expanding globally, the brand needed to capture what defines it through music and create a feel-good, holiday-flavoured in-store atmosphere that supported impulse purchasing among its jet-set clientele. Music Concierge’s playlist delivers this, setting the brand apart by taking cues from Riviera style, Ibiza chic and boutique Miami.
Park Hyatt’s first hotel in Austria occupies an imposing 100-year-old bank building in central Vienna, offering luxurious hospitality and distinctive service to a broad array of business and leisure guests.
We selected music styles that would work with the acoustics, and tracks that would combine the traditional Viennese grandeur of the space with the modern-minded brand that occupied it.
The long-awaited opening of Peckham Levels in December 2017 brought a thrilling new arts and entertainment hub to SE London.
Filling 7 floors of a multi-storey car park, the project provides a home for a diverse array of creative start-ups and visual artists. The upper 2 levels are devoted to food, drink and events – with an array of street-food stalls, a bar, a yoga studio, and live music area.
Peckham Levels needed a sound that captured its energy. Given its connections with the surrounding community, we looked to local labels and emerging London artists to source as many tracks as possible.
Offering a fresh take on luxury, the Rosewood is a London five-star hotel competing with the likes of Claridge’s and the Connaught.
To capture the affections of a new generation of both high-end guests and Londoners, it needed wow-factor playlists that added theatre to the restaurants and bar. Its music concepts evoke the iconic nature of the hotel, underlining the building’s heritage and the interior design’s ‘it-has-always-been-there’ feel, while making sure it sounds utterly relevant to today. Scarfes Bar is widely respected as having one of the most dynamic atmospheres in London.
A bold and forward-thinking new lifestyle brand from the Middle East’s Emaar Hospitality Group, Rove Hotels brings a cosmopolitan and cultured environment to a clientele of globe-roving millennials.
Music Concierge developed an inspiring blend of contemporary tracks with ahead-of-the-curve artists that were apart from the mainstream, yet accessible enough to sound interesting and inviting. Influences from the local music scene were introduced to bring the atmosphere in line with Rove’s ‘pulse of Dubai’ brand identity.
This luxurious Sofitel five-star is one of the most fashion-forward stays on the chic Rue de Faubourg, but its sound lacked energy. It needed music that engaged guests, and brought the hotel’s fashion-rooted story to life.
With hand-picked tracks that created an ambience that was modern, high-end, feminine and unfussily stylish, with the odd nod to classic Parisian elegance, Sofitel were able to update their music to express the refined but effortless chic of a French fashionista.
Taj Hotels’ Middle Eastern venture is an expression of heritage Indian glamour in Dubai.
To stand out from the dense luxury-hotel competition, it needed a soundtrack that preserved its Indian origin but remained in keeping with the fast-paced cosmopolitan glamour of the surrounding city.
Music Concierge compiled a set of playlists designed to weave together the varied facets of Taj’s brand identity, taking cues from tradition to create a stylish and ultra-modern expression of Indian culture.
The brains behind some of the most in-demand bar and restaurant hotspots in Hong Kong, Tastings Group is a major independent player on the city’s night scene.
Music Concierge created a musical identity for Quinary, the group’s convention-busting flagship cocktail bar, whose contemporary-industrial design and experiential cocktail concept demanded a fresh and boundary-pushing sound.
After that success, we took on the challenge of three more venues. One group, four brands: four very different sounds.
“THE FIVE SENSES PLAY AN INTEGRAL ROLE IN THE DINING & DRINKING EXPERIENCE. WITH MUSIC CONCIERGE'S WELL-TAILORED SELECTION AND ATTENTION TO DETAIL, WE NOW ENJOY MUSIC PLAYLISTS THAT ARE UNIQUE TO EACH OF OUR F&B OUTLETS."
Swire Hotels heralded the launch of its restaurant division with the opening of The Continental.
The destination restaurant demanded a round-the-clock cosmopolitan buzz.
After The Continental’s triumphant launch, we shaped soundscapes for all restaurants in the division, developing a vibrant zeitgeist-capturing sound for the group’s café-deli brand Public, and a contemporary France-inflected playlist for modern bistro chain Plat du Jour.
West End dining spot of choice for the luminaries of stage and screen, The Ivy has an international reputation for exclusivity, but has never played music before.
Keeping up with growing competition and remaining relevant as it neared its 100th birthday demanded a new approach. A sophisticated, jazz-inflected, timelessly stylish soundtrack was carefully chosen to bring life and personality to quieter moments, and unobtrusively underpin the vibrant atmosphere during busier ones.
Following a major refurb, this iconic London hotel needed to enhance the atmosphere in its four key F&B areas, staying true to the timeless elegance the brand represents while being relevant to today’s customers.
Unique music concepts were created for the restaurants and bars, sympathetic to each room’s legacy and design, alongside music for stand-alone patisserie Melba and a new twist on the sound for afternoon tea in the Thames Foyer, reinvigorating the atmosphere and significantly boosting customer dwell time.
One of the most highly anticipated Cape Town openings in recent years, Silo is a striking feat of architectural ingenuity on the V&A Waterfront.
Music Concierge soundtrack for Silo’s public spaces (the reception, bar and café) is inspired by the quirkiness and colour of the interior design, adding vibrance and verve to the industrial backbone of the space.
By weaving under-the-radar contemporary sounds with modern African music references, moments of boldness and occasional detours into the more avant garde, we were able to craft a one-of-a-kind concept beftting the extraordinary and highly individual hotel – which swiftly earned a place on Condé Nast Traveller’s 2017 Hot List.
“THE SOUNDTRACK NEEDED TO STAND UP TO THE ICONIC ARCHITECTURE AND TIE TOGETHER THE COLOURFUL INTERIORS AND MAGNIFICENT VIEWS. OUR GUESTS EXPECT THE BEST OF THE BEST - THANKS TO MUSIC CONCIERGE, OUR MUSIC IS NO EXCEPTION."
Designed by innovative architect Andre Fu, The Upper House prides itself on exclusive contemporary design and its unique appeal to independent-minded travellers.
Its destination bar, Café Gray, needed to attract people not just for special occasions, but also post-work drinks. Music Concierge created a buzzing soundtrack that is both aspirational to the local market and appealing to switched-on international guests, matching the sound to the visuals in a way that immediately connects with the audience.
One of the most popular coastal resorts in Thailand, Trisara maintains an atmosphere of contemporary exclusivity in a spectacular beachside setting.
The Trisara team were keen to underline the resort’s sophisticated and serene ambience with a sound that would encourage guests to linger longer in the restaurant and bar areas. Uplifting but unobtrusive, the ever-changing playlists reinforce each concept’s story and inject energy to elevate the ambience without overpowering the flow of conversation.
A place for the next generation of entrepreneurial minds, new hotel brand Vida is an urban hub for the UAE and beyond.
The brand needed its own signature music identity that distinguished it from the cookie-cutter sound of many hotels in the region.
Sourced from independent record shops across the world, the hotel’s core music DNA is presented in the lobby lounge, with unique identities for its stand-alone F&B concepts to separate them as destinations in their own right.
DESTINATION SHOPPING IN A MIDDLE EASTERN METROPOLIS
The first ‘super mall’ in Abu Dhabi, Yas Mall showcases around 400 international brands, making it one of the biggest retail centres in the UAE and an attraction for visitors from all over the world.
The mall needed a carefully curated signature sound that was elegant and chic enough to suit its brand, culturally diverse enough to appeal to the mall’s wide international audience, and appropriately paced to support the trading pattern and encourage browsing.