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Bold architecture requiring bold music

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Hotel lobby bold interiors stone pillar contemporary African art vibrant colours

The Silo is an innovative city hotel focused on local art and culture in Cape Town…

The Silo at the V&A Waterfront, perched above the much anticipated Zeitz MOCAA at the old grain silos – is a striking new addition to the vibrant Cape Town hotel scene. The architecture is a juxtaposition of an industrial feel with a modern take on what a luxury hotel could be. The interiors are bold and have a strong emphasis on colour, local culture and contemporary African art.

Our brief was to capture this unique aesthetic in music – and design a creative and engaging music concept that communicates originality whilst still appealing to a broad range of international and local patrons.

By combining interesting cult under-the-radar music references with bold, avant-garde contemporary tracks from Africa and beyond we created a concept that is as unique as the hotel itself. The music ebbs and flows throughout the day, providing the perfect backdrop to this one-of-a-kind property which has already made it on to Condé Nast Traveller’s 2017 Hot List.