Designing for Loyalty: The Sleep Show

Europe’s premier, and indeed only, dedicated design event for the hotel industry kicks off on 21 November, bringing more than 170 exhibitors to Islington’s Business Design Centre to show off the latest products and furniture from some of the biggest names in design and interiors.

This year’s theme – ‘Loyalty: Lessons in Love’ – is driven by consumers’ growing appreciation of experience above material factors, and the importance of nurturing memories as a means of developing brand loyalty. A hotel than can provide a platform for positive experiences for guests will linger longer in the memory and increase the likelihood not only of repeat visits, but also of active brand advocacy on the part of the guest.

The set design of the Sleep event explores this focus on the experiential, considering every aspect of how the hospitality environment comes together to influence to loyalty; from interior design details and the nature of the service, to the menu in the restaurant and the music on the sound system.

That’s where we come in. At Music Concierge, we’ve spent over a decade exploring the triangular relationship between sound, brand identity and customer experience, so we’re very pleased to be working with Bang & Olufsen to create and deliver an event soundtrack based on Sleep’s loyalty theme. You can hear what we’ve come up with across the show floor – but the best place to catch it is the Sleeper Bar, designed by Russian architecture and interiors studio Sundokovy Sisters, so pick up a ticket here, and we’ll see you at the show.